Google shows too few results? How to find more green coffee traders if your online search was disappointing
Have you ever searched for the term “green coffee trader” online? If you did, you probably found the results to be a little sobering. Compared to a Google search for green coffee traders three or four years ago, things are looking a lot better today: at least there are a few hits. But we still don’t have a full range of options when we search.
So where and how do we find green coffee traders?
This article is for you if
you have the feeling that there must be more green coffee traders out there than you already know
you would like to give your assortment a new twist and need a different coffee from a different trader to do so
you want to see what other traders have in their assortment
are looking for coffee with certain characteristics that you cannot find in the range of your current supplier
If you are looking for a (new) green coffee trader, see if one or more of these options will lead you to success:
Trade fairs, events and coffee festivals
Events and trade fairs are an ideal place to meet green coffee traders. Most of them have a stand there, so you can take part in cuppings or just say “hello”. A hall plan or list of exhibitors can be helpful. This way, you can search and find what you are looking for, and find out in advance whether it is worth visiting.
Events that revolve entirely around coffee can also be worthwhile. For details of events, dates and tickets, we recommend visiting the websites of the associations that deal with coffee.
Find some examples here:
-
Specialty Coffee Association (SCA)
An organization dedicated to promoting specialty coffee through education, research, and events. -
International Women’s Coffee Alliance (IWCA)
A global network empowering women in the international coffee community. - National Coffee Association USA (NCA)
Represents the U.S. coffee industry, providing resources and advocacy. -
African Fine Coffees Association (AFCA)
Focuses on promoting East African coffee and supporting producers. -
Specialty Coffee Association of Japan (SCAJ)
Promotes specialty coffee in Japan through events and education. -
Brazilian Coffee Industry Association (ABIC)
Represents the Brazilian coffee industry, focusing on quality and consumption. -
Colombian Coffee Growers Federation (FNC)
Supports Colombian coffee growers and promotes Colombian coffee worldwide. -
Coffee Association of Canada (CAC)
Represents the Canadian coffee industry, providing advocacy and education. -
Specialty Coffee Association of Indonesia (SCAI)
Promotes Indonesian specialty coffee and supports local producers.
Ask coffee associations
Often green coffee traders are members of coffee associations. It might be worthwile to get thus in touch with one of those and just ask.
The list above that displays various coffee associations can be a first hint.
Ask other coffee roasters
In general, coffee roasters like to talk about coffee and are open to all kinds of questions. It may therefore be worthwhile to talk to a coffee roaster you trust. He or she may have further ideas about where you can find green coffee suppliers.
Ask questions in the “Rösterforum”
There is a group on Facebook called “Rösterforum”. After joining the group, you can either search for posts on the topic or write one yourself. Among the more than 2,000 members of the group are professional and hobby roasters, green coffee traders and many more.
#greencoffee
If social media is your thing, you are sure to be familiar with the hashtag (#). Whether it’s Instagram, Facebook or other social groups, hashtags are collective terms that make it easier to find and be found. Even without us having to follow an account.
Instagram and Facebook are very popular among coffee professionals, so it’s definitely worth searching for green coffee traders there.
These hashtags can help you find new green coffee traders:
#greencoffee
#hamburg
#specialtycoffee
#specialtycoffeehamburg
#greencoffee
#greencoffeetrade
#coffeetrade
#coffee
