7 reasons why blending can pay off
Blending – Yes or No?
If you are planning to tackle the topic of blending, i.e. mixing different coffees to create a new composition, you are in good company.
Most coffee roasters have at least one blend in their range, sometimes several.
We have therefore put together seven good reasons for you why a blend in your range can be worthwhile.
Because blends often fulfill more functions than we might initially think.
#1: THE ALWAYS-AVAILABLE FAVORITE COFFEE
Some coffee drinkers are happy when they have found their favorite coffee. They don’t want to miss it and it would take a lot of effort for them to find a new favorite coffee.
For these people, a blend is a good choice if it remains stable in flavor and application and is available from January to December.
As a coffee roaster, you offer these coffee drinkers a blend whose coffees are available or can easily be replaced.
#2 Tap into new markets
In the architecture of your range, a blend can help you to reach out to new target groups, new markets, new business opportunities.
A blend that is perfect for a bean-to-cup machine draws the attention of owners of such a machine to your range. Even if they usually get their coffee elsewhere, they might try your coffee for their machine next time.
You can also position a blend as an entry-level model in your range. The classic house blend, so to speak.
Coffee drinkers who like to switch brands are keen to try something new and often start with a low-risk product at the lower end of the range.
#3 THE UNMATCHABLE Cup Profile
Some cup profiles can only be achieved with a blend of different coffees.
A clever selection of coffees with the desired sensory characteristics creates a unique taste experience that does not occur in nature itself and cannot be achieved with single origins alone.
#4 ATTRACTIVE FOR RETAILERS
A good blend also offers some advantages for retailers in the sense of hypermarkets.
The blend remains stable and does not have to be replaced because individual coffees are no longer available.
This keeps the shelves tidy and reduces the number of steps involved in making a change each time. Apart from changes in merchandise management.
So good blends are easy for food retailers to manage.
#5 SHINE THROUGH THE SIGNATURE BLEND
Is there a product for which you would take a detour? Or, what you swear by and take longer delivery times into account?
That’s the magic of unique products that make your customers travel miles and go out of their way for. With a good blend, you can achieve just that: the one blend that lasts for years and wins the hearts of coffee drinkers.
Paired with an attractive name, a “signature” blend has the potential to become the star of your coffee roastery.
#6 DIFFERENTIATION FROM THE COMPETITION
This one blend is only available at your coffee roastery, nowhere else. It’s like a secret and has something magical about it.
Your blend is unique and can bind customers to you in the long term through its characteristics and name.
If you give the blend a friendly and distinctive name, it will thank you as a cash cow for your portfolio.
#7 Fun!
Creating a blend can be a very fulfilling and joyful task.
The process of finding the right blend teaches you a lot about coffees, origins, processing methods, seasonal availability, roasting styles and quality management through sensory evaluation. Building a blend deepens your knowledge of coffee, your roastery and your customers.
